Ed Hardy knew he was an artist from early childhood. At age ten, he became fascinated with tattooing, and made that his career goal. After his early teenage years spent surfing in California, he focused on his art. He began exhibiting his work and graduated with a degree from the San Francisco Art Institute. In 1966, after passing up a graduate fellowship from Yale, he began laying the ground work for his career in tattooing, determined to develop the potential of what was, at the time, a waning, marginalized folk art. Little did he realize that his immersion in the world of body art would lead him to being considered one of the greatest tattoo artists of all time and a man whose brand, the Ed Hardy brand, has over 1 billion retail licenses worldwide in 50 different categories generating more than $750 million dollars in retail sales annually. His fascinating story — and the amazing characters he interacted with along with way — are vividly told in his memoir, written with Joel Selvin. 304 pages, b&w illustrations throughout and two 8-page color photo inserts.